Budgets
Budgets
Non-financial people get very worried when the Bank Manager demands a Financial Budget before advancing any money to the fledging company. A budget is simply adding up the income from all sources of a company and balancing that against the expenditure. A typical budget for a marketing company would look like this: Income
Expenses
It is vital to prepare detailed budgets to see the impact of changes to income or expenditure. If the budget shows expenditure is greater than income, then it will be necessary to increase sales or to reduce costs. When preparing a budget, it pays to have a good understanding of the difference between fixed and variable costs. Fixed costs are constant in that they do not vary as the volume of sales change. Examples are rent and salaries. Variable costs are things like labour, materials, promotion/advertising costs that vary in accordance with the volume of sales. The budget should be reviewed at regular intervals say monthly or quarterly, so that early action can be taken if adverse trends show up. |
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